Frequently Asked Questions
What’s this questionnaire you mention? / How do you gather information about my company?
The branding questionnaire dives deep into who you are as a company. We try to flesh out all of the strategy of your business together before we even think about design. Branding isn’t just something you give to someone else to figure out for you. When you choose to work with me, we become a team. We work together to make your ideas reality. We can either fill out the questionnaire together over the phone (I’m always happy to be a sounding board!) or you can work on it yourself and send it to me. We go in depth, so be ready to reflect!
What is the one-concept method?
In the past, I would send my clients multiple concepts that could work for their branding, and I had them choose the one they thought fit best. After a while, I realized that my clients didn’t want the burden of making those choices! They always asked me, “I love them all; which one is your favorite?” So I decided to take that step out, and ONLY send the one that works very best.
What if I don’t think the one concept you send is the right fit?
Why don’t you just design logos?
What is the “consumer validation” part of your process?
I create a survey for my clients to send to their peers/advisors/some of their audience. This helps my clients get an idea about how their brand strategy resonates with their target market. The survey is done at the strategy level--for visuals, we don’t have a survey. That part works best when you and I partner together because we know the full brand story.
Are there any extra costs associated with the branding process I should know about?
My prices don’t include printing. I am, however, happy to communicate with your printer to make sure I’m sending them the files that they need.
My prices also don’t include the cost of website services (Squarespace, the cost of your domain, etc.).
If after the contract is signed, you decide you want something that’s not under the project scope, I will charge it at my hourly rate of $50 OR we can decide on another flat rate for the project.
My process includes 2 rounds of “refinement” to ensure we get the design just right. Additional rounds of refinement will be charged at my hourly rate.
What can I expect of the BrandHaus Labs branding process?
What is a brand mark?